Core Direction isn't another wellness app. It's a complete ecosystem: a consumer-grade employee app, a powerful management backend, and two operating systems that turn workforce wellbeing into measurable cultural and physical transformation.
Free sign-up · No minimum contract · Trusted by 100K+ employees across 117 countries
Trusted by leading organisations worldwide
85% of employees worldwide are disengaged at work — driving burnout, turnover, and lost productivity. Traditional wellness platforms average under 12% adoption. The tools you're using aren't moving the needle.
No other provider brings all four layers together. This is why Core Direction delivers engagement and outcomes legacy benefits platforms can't match.
A full admin command centre — members, groups, challenges, events, gamification and real-time behavioural analytics.
A consumer-grade app your people love — AI coaching, body scanning, challenges, community and wearables, free on iOS & Android.
The year-round operating system for workforce culture — built on the Five Pillars and a proven 12-month engagement blueprint.
The cohort-based operating system for measurable, AI-coached body and health change — with documented before-and-after proof.
A year-long, AI-supported, community-driven employee wellbeing operating system — structured around five pillars and five engagement layers, delivered through a blueprint validated across Dubai Holding, Emirates, flydubai, Dubai Airports and Marriott.
Fitness, sports, activity & recovery
Mental wellbeing & resilience
Community & belonging
Leadership & development
Sleep, nutrition & recovery
Year one delivered 33% workforce adoption, 167% participation growth, a peak of 227 active participants in a 735-person workforce, and a 204-day individual streak — plus the region's first comprehensive workforce behavioural intelligence report. Now contracted into year two.
A time-bound, cohort-based operating system that produces real physiological and behavioural change — and closes with before-and-after proof. AI is the operational core, making programme-quality coaching, training and measurement viable at the scale of thousands.
Body composition, biomarkers, fitness & wellbeing assessment. AI Body Scan sets each person's starting point.
App onboarding, wearable connection, community setup, AI Coach goal calibration and AI Trainer programming.
30/60/90 days of AI-driven training, daily coaching, community accountability and continuous monitoring.
Final assessments, individual transformation stories and a comprehensive Transformation Impact Report.
A 90-day cohort of 30 Dubai Government employees delivered 100% engagement, 155kg total weight loss, 100% health-marker improvement and a 32% increase in happiness scores. The productised template for city-, state- and nation-scale transformation programmes.
Most wellness vendors give you an app. Core Direction gives you the whole system — a consumer-grade employee experience and a complete management command centre behind it.
Members & teams · groups & communities · challenge and gamification engine · events & bookings · packages · staff & permissions · real-time behavioural analytics — all in one backend.
A 24/7 conversational coach that reasons over each employee's full behavioural profile — celebrating wins, flagging disengagement and keeping people accountable.
Adaptive, camera-tracked workouts with real-time movement correction — individually programmed for every employee, progressing automatically.
Smartphone body-composition analysis in seconds — turning every phone into a measurement device for scalable, longitudinal transformation tracking.
"The platform transformed how we approach employee wellbeing at scale. The communication, event and challenge tools drive real engagement."
"After surviving two heart attacks, I was told I would not survive a third. I committed to my company's wellness programme. Today, I'm in the best shape of my life with perfect heart health."
"The app challenges and event tools took our team spirit to the next level, and the backend dashboard gave us amazing insight into what worked."
From self-serve to fully managed — choose the level of support that matches your team and ambition.
For teams with internal wellness capability who want the full platform and blueprint.
Core Direction support for key activations, events and reporting, with your team operating the programme.
The DHRE model — Core Direction designs and delivers the entire year-long programme end to end.
This is the intelligence layer that turns a wellness app into a measurable transformation engine — and the reason your people will actually keep showing up.
A 24/7 conversational coach reasoning over each employee's own data — celebrating wins and flagging disengagement.
Camera-tracked, adaptive workouts with real-time form correction — individually programmed for every person.
Smartphone body-composition analysis in seconds — turning every phone into a transformation-tracking device.
Answer 8 quick questions to get your Corporate Culture & Wellbeing Score, see how you benchmark against engaged workforces, and reveal your biggest opportunities — then unlock the full Playbook instantly.
2 minutes · instant result · unlocks the Playbook
No obligation · your results are emailed to you.
Get a personalised walkthrough of the employee app, the management backend, and the WELLNESS OS and TRANSFORMATION OS programmes — mapped to your organisation.
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